THE POOLS BLOG
Brief: Create the blog's UI for The Pools Website
Target audience's motivations: The Pools existing and new customers.
Business vision: to connect with the audience and drive engagement.
Wireframes
In one of my earlier projects as a UX/UI designer, I was tasked with designing a new blog page for a company’s website. Due to tight deadlines and pressure to move quickly, I focused primarily on stakeholder requirements rather than conducting direct user research.
I explored variant solutions as possible for the layout of the different pages as well as the possible different interactions and microinteractions.
Based on this I created low fidelity wireframes using Adobe XD.
FINAL PRODUCT
Link to THE POOLS BLOG:
https://www.thepools.com/news/blog
https://www.thepools.com/news/blo
This design was part of the entire website UI redesign which helped to grow the brand's online presence by 30% within a six-month timeframe.
Established KPI to measure performance:
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Overall Blog visits
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Average views per post
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New blog leads
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Conversion rate
